Make your Book Successful

There was a great article posted the other day on how to make your book successful. Definitely worth checking out.

But the thing that got me was this quote: “A book is a 16th-century technology with a 19th century business
model trying to operate in a 21st century time.”

How true is that?! When you think about it, the fundamentals of books and publishing haven’t really changed since Gutenberg rolled out his printing press. But now there’s a new player on the block – ebooks. Will they finally change this technology and bring publishing into the 20th century? What is the market going to look like?

In this article by the new Borders CEO there’s an interesting stat: Industry consultant Mike Shatzkin of the Idea Logical Co. projects that e-books will account for 20% to 25% of unit sales by 2012 — and he calls that a conservative estimate.It draws a similar comparison to the music industry – when I was growing up, the cassette tape was the big thing. And then there was the CD. Now it’s mp3’s. With each iteration, the time between formats shrunk. And now, I rarely, if ever buy a physical CD. All of my music is electronic. The music industry today looks nothing like it did twenty years ago. I have a feeling we’re going to be seeing that with publishing as well.

But no matter what happens, as authors I think we have to worry first and foremost about telling an amazing story. Whatever the format, amazing never goes out of style.